Gain insights into Austrian market access requirements and strategies as part of the EU-funded TIGER project and its Go2Business service, dedicated to supporting the development of business models in the European Alpine markets.
This webinar will provide practical guidance on the regulatory framework, reimbursement pathways, key stakeholders, and effective market entry strategies for digital health and elderly care solutions. Designed for innovative SMEs and startups, the session will help participants better position their CE-marked products, engage with payers and healthcare providers, and successfully navigate the Austrian healthcare ecosystem.
The session will feature Pascal Mullner, CEO of HTS (Human.technology Styria), where he leads strategic planning, EU project design and implementation, and national and international network activities in the fields of Digital Health, Pharma and Biotech.





